6 Powerful Ways To Use Graphic Recording Post-Event
A 3-day event is recapped at the closing dinner using a graphically recorded summary.
The value of graphic recording is obvious during a live event: The real-time visual representation of what attendees are hearing helps to solidify the content in their minds and to remember it going forward.
That’s the process side of graphic recording, but what about the product? How can you maximize this amazing artifact by using it after the event?
Here are just a few ways our clients have used the maps we create live post-event:
1. Recap the Event
Use the visual maps to re-cap and close out your event. All of the key information is right there in visual form making it easy to speak to.
2. Host a Gallery Walk
Take the maps back to your HQ, and hang them in a lobby or common area and host a Gallery Walk for employees who weren’t able to attend the event. This will make effective and immediate use of the graphic recordings, and it will allow everyone to participate in the thinking that was started and further the discussion.
3. Create a Visual Report
Re-cap your event in the form of a printed book or pdf. Showcase the maps along with event photos and a written overview of the event in chronological order. It’s a wonderful surprise to send to attendees a shortly after the event. They love receiving the visual report and reviewing what they learned, and since it’s packed with interesting visuals, they love sharing it with their colleagues too.
4. Social Media
Incorporate the graphics in blogs, newsletters and all of your social media outlets. You can even pull out specific quotes or icons from the maps, providing social media content for weeks after your event!
5. Animated Follow-Up
Take the digitized maps and create a Prezi or Sketch Video with voice over and animation. It’s a very engaging way of diving even deeper into the content. The videos are also terrific marketing pieces to have on your company website.
6. Products
There are many products that can be easily created in very small to large quantities to suit any budget. Here are just a few ideas:
• Posters
• Puzzles
• Trade Show Walls and Curtains
• Mouse Pads
• Smart Phone Covers
• Trading Cards
• Stickers
• And on and on and on!